BRAND CONTEST AWARDS

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BRAND CONTEST AWARDS

Two winners for Mazda at German Design Council’s Automotive Brand Contest

Mazda will take home two prizes at the 2016 Automotive Brand Contest Awards which will be presented in Paris in September. The one award is for the Mazda MX-5 as the Exterior Volume Brand category winner and the other for the Mazda RX-Vision, which took the Concept category.

Less than a year after its market launch, the fourth generation MX-5 has already won more than 70 awards including 2016 World Car of the Year and 2016 World Car Design of the Year. Mazda set out to create a perfectly proportioned roadster combining an aggressive KODO – soul of motion styling with flowing lines in a package that melts away the boundaries between the interior and exterior. The result is an inspired depiction of how much fun this car actually is to drive.

The RX-Vision also wowed the competition jury with its uniquely low-slung form reflecting Mazda’s tradition of front engine, rear-wheel drive sports cars. Avoiding elements like character lines, the RX-Vision’s shapes radiate motion with a distinctive take on the KODO philosophy. The rotary powered concept has charmed onlookers since its unveil at the Tokyo Motor Show November 2015, winning Most Beautiful Concept Car of the Year at the 31st Festival Automobile International in Paris in January and then the 2016 Car Design Award’s concept car category in June in Turin.

Initiated by the German Design Council, the Automotive Brand Contest honours outstanding product and communication design as the only neutral and international design competition for automobile marques. The Council was established as a foundation in 1953 and is one of the world’s leading centres for design competence. The winners were selected by a jury of media, design and communications experts in 14 regular as well as four special categories. Criteria included a product’s brand fit, originality and level of brand design innovation as well as functionality and longevity.

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